About us

Our journey began in 2001 when we founded our own design agency. By 2003, our dedication to aesthetics and innovation was recognized globally when we won the prestigious FWA and FOTD international design awards. A decade later, we took the first major step toward realizing our ultimate dream: building a brand of our very own. That dream became SNIFF and Sniff's Friends, created with the vision of offering uniquely designed, fashionable products at an exceptional value.

Following the initial success of the SNIFF brand, we opened our first independent boutique, "Hessian Bag"—named to reflect the natural, simple bags used for coffee or grain. This store embodied our pursuit of a natural, simple, and comfortable lifestyle. In 2017, we expanded our horizons by launching Sniff's Friends on Taobao, successfully bringing SNIFF products to the Chinese market and gaining incredible love and support from a wider community. That same year, Hessian Bag was fully rebranded as Sniff's Friends.